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Header image courtesy of Sulwhasoo (via Facebook)
Like many aspects of Korean culture, Korean skincare products and make-up practices form a pivotal part of mainstream beauty trends—think of the global impact of dewy skin and tanghulu lips! It’s no wonder everybody wants to get their hands on the best K-beauty products on the market. If you’re ready to jump on the bandwagon and dive into the Korean skincare world, visit these Hong Kong stores where you can shop for K-beauty skincare!
Do you really live in Hong Kong if you’ve never visited a Sasa? Found almost anywhere in Hong Kong, the beauty retailer is known for selling a wide variety of products at discounted prices and has recently added several Korean brands such as Rom&nd, Dasique, and Espoir to its catalogue. However, the selection is still quite limited, so don’t expect to find every cream and serum you’ve recently added to your wish list. Treat Sasa as a place to grab refills when you run out of your favourite lip gloss, or to buy a mask for a skincare emergency.
While not as well-known as Sasa, OP Beauty is another well-established beauty chain in Hong Kong. With nearly 30 locations across the city, customers can easily access its wide range of Japanese, Korean, European, and American beauty products. If you can’t find what you need in person, head to the online store and have your order delivered straight to your door!
For a K-beauty-focused retailer, Korean Fad Mart is a good bet. With both mainstream and niche brands on its virtual shelves, you can spend hours going treasure-hunting on its website. Aside from popular cosmetic products such as the Kahi multi-balm and the Fixx make-up setting spray, it also sells things you wouldn’t expect, such as the LG White Now toothpaste and whitening strips, and the Bio Heal gua sha spatula.
A key part of its diverse selection, Korean Fad Mart page also has an Olive Young special sales section online, so remember to check online for your “to-buy list” from Korea’s number-one health and beauty store! If you like to sample before you buy, there is a Korean Fad Mart brick-and-mortar store located in Mong Kok, but the range of products available online is much more extensive.
Korean Fad Mart, Shop 231–232, 2/F, W Plaza, President Commercial Building, 608 Nathan Road, Mong Kok | (+852) 5546 5100
With more than a decade of experience in the industry, Korean Beauty Secret is the OG K-beauty purveyor in Hong Kong. It has three stores across Hong Kong, located in popular shopping spots Tsim Sha Tsui, Mong Kok, and Tsuen Wan.
Its website showcases a substantial catalogue of all the products it has in stock, ranging from the beloved Torriden Dive In mask to the wildly popular, but hard to find, Fwee lip and cheek blurry pudding pot. Korean Beauty Secret’s owner also regularly updates the company website’s blog to feature skincare tips, so it’s well worth staying tuned into the online store for inspiration.
Korean Beauty Secret, locations across Hong Kong | (+852) 9449 8913
Advertised as the cheapest outlet for Korean skincare and cosmetics, Shop.JJ offers a large range of K-beauty products at reasonable prices. While we can’t ascertain whether it really is the cheapest reseller out there, its array of K-beauty products is certainly impressive. Its product collection goes far beyond the typical skincare and cosmetics, offering supplements, hair care items, and even toothbrushes.
You can also pre-order items currently popular in Korea but not yet available internationally on the Shop.JJ website, and pick them up later at the Shop.JJ physical store in Mong Kok, or its Shop.JJ locker in Kwai Chung.
Shop.JJ, Room 1505–1506, Pakpolee Commercial Centre, 1A Sai Yeung Choi Street South, Mong Kok
If you feel like your skin is constantly being dried out by the aggressive air conditioning in Hong Kong, water-centric beauty brand Laneige probably has what you’re looking for. The company’s philosophy is centred around the core belief that hydration and moisturising are key to timeless beauty, and its products have been labelled as holy grails by make-up artists, skincare enthusiasts, and models alike.
The best thing about going directly to the flagship shops of K-beauty brands rather than retailers that sell products from a myriad of labels is that you can get skincare advice from certified professionals, and the staff at Laneige are more than happy to help make suggestions for products that will revitalise your skin.
With its iconic leaf-adorned store in Causeway Bay, it’s hard to miss Innisfree when roaming around the neighbourhood. The dramatic storefront, with its lush greenery, is a reflection of Innisfree’s brand focus on natural and clean beauty. Its products contain a multitude of ingredients sourced from the iconic volcanic island Jeju. Natural beauty supplements such as lava seawater, soybean, and green tea can be found in its skincare line.
If you are interested in purchasing high-end Korean beauty products, Sulwhasoo is known for its unique combination of modern technology, tried-and-tested Eastern medical practices, and ancient techniques, generating fantastic results that will benefit your skin regimen. You can find its star ingredient, ginseng, in many of its best-selling products.
Punita is currently an English major at Durham University. As a longtime bookworm, she is passionate about all forms of storytelling. When she’s not stuck in a bookstore or cheering for a celebrity, you can always find her wandering the streets of Hong Kong on the lookout for stray cats.
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