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Natural & Organic Asia (NOA), the trade event showcasing the best eco-friendly products and services, is returning to the Hong Kong Convention and Exhibition Centre this 11 to 13 November with the theme of sustainability! On top of returning highlights—like the educational NOA Academy—the seventh edition of NOA will also have a brand-new Sustainability Pavilion, where attendees can discover the latest and greatest eco-friendly food products, services, and recipes.
The annual event, which was initially postponed due to the coronavirus pandemic, is now going ahead in accordance with the AllSecure Standard. The organiser, Informa Markets, will be taking a series of health precautions, including enhanced cleaning, contactless registration, and an abundance of food and beverage-related measures. Read on for the four unmissable highlights to check out at this year’s event!
Want to learn more about how sustainable food practices affect the environment? Or maybe what the future of alternative proteins is going to entail? Then you’re definitely not going to want to miss the talks and educational events at NOA Academy—this year’s esteemed panel of speakers includes famed meteorologist Leung Wing-mo, Green Monday’s “Future Food Specialist” Athlon Chan, Heidi Yu Spurrel, the CEO of sustainable foodservice consultancy Food Made Good, Chef Arnaud, culinary curator at Fivelements, and expert analysts from market research firm Euromonitor International. Check out the full schedule here to plan out the talks you want to attend (don’t forget to double-check the language!). Attendance is free, but it is suggested to register for your seat beforehand.
Natural beauty and personal care products have improved in leaps and bounds in recent years—test out the latest long-wearing, organic make-up products that don’t harm the environment, or learn about the most effective botanical skincare products that are currently on the market from NOA’s health and wellness exhibitors. Check out Mint Organics’ booth for a curated selection of the hottest natural beauty brands right now, from internationally renowned names like Jane Iredale to understated-but-luxe Aussie brand Mukti Organics. For clean-yet-effective haircare, pop by the Harvest Land Industrial booth to learn more about Hair Again 2000, a herbal haircare line that claims to improve hair elasticity and shine, and stimulate regrowth in people with thinning hair.
Building on this year’s theme of sustainability, NOA partnered up with sustainable foodservice consultancy Food Made Good to debut a brand-new Sustainability Pavilion and showcase the best sustainable food products and services on the market. Snack on “healthy mushroom sweets” from Finland (courtesy of homegrown lifestyle store Slowood), explore sustainable spices and superfoods from Spicebox Organics, and sip on pure coconut water from Natnatcoco. Exhibitors will also demonstrate a variety of sustainable recipes and invite chefs, restaurateurs, and buyers from supermarkets and F&B outlets to taste the dishes.
Embrace your inner Gwyneth Paltrow at the lifestyle products section, where offerings run the gamut from nifty (i.e. Soilable’s moisture- and heat-resistant paper straws) to woo-woo (i.e. Vitajuwel’s crystal-infused water bottles). Sniff out the best “therapeutic-grade” personal care products with Scentique’s head-to-toe pampering treatments, or add a little pleasure to your COVID-induced hand-washing schedule with Soaper Delights’ handmade toiletries. Learn about futuristic technologies like Orca’s food disposal system, which uses chemical processes inspired by digestion to turn solid food waste into an environmentally-friendly and drain-safe liquid.
If all that sounds good to you, sign up for this year’s event now—attendance is free, but there is a capacity limit and it’s your last chance to register, so don't leave it to the last minute! While this is technically a trade expo, registration is open to anyone whose business might benefit from natural and organic products—and isn’t that all of us?
Since 2014, Informa Markets’ annual Natural & Organic Asia (NOA) event has been Asia’s leading trade platform for discovering the best choice of natural and organic food, health, beauty and natural living products. The event, which is in its seventh year, convenes regional professionals with the shared vision of making business ethical and lives sustainable.
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